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Gone are the days when, in our fifties, we were gradually preparing for the end of life. Compared to the early 1950’s when life expectancy in developed countries was just under 65 years old, today it exceeds 80 years of age. Furthermore, it is estimated that 50% of millennials can expect to live to age 100. We all know that the world's population is aging; however, we do not always understand the implications. From "how to live longer?”, the question becomes: “how to live better?”. Dr. Joseph Coughlin (founder and director of the Massachusetts Institute of Technology AgeLab and author of The Longevity Economy) reports a great upheaval that begins with the 50-60 age generation. This generation has a great economic weight and, even as they get older, they want to improve their health so that they can stay active longer. Understanding this new economy (the longevity economy), is essential as each of us will be impacted regardless of our age.
